![]() ![]() This is the kind of data you won’t always get from a typical rank tracker. Or what if you want to expand your search to include a wider service area? That can render some much different results, as well. How can you dig deeper? Once you go beyond tracking by city, and start tracking by individual neighborhood, you may get a different result. It can honestly be hard to tell, if you make your assessment based on this data alone. ![]() If you’re someone who already follows an established SEO strategy for getting your business ranked, you could track any number of location-specific keywords, and everything might look fine. The search engine makes a point to note a user’s specific current location and other relevant data before deciding which results to display for a local keyword search. Why is this? Part of it is attributable to the fact that Google’s algorithm is always evolving. If someone who’s just a mile away from you performed the same search, they could end up seeing a very different map. And if you’re a business owner or business leader, you certainly want your name to show up at the top of a “near me” search!įor example, if you perform a local keyword search on Google for “roofers near me,” you’ll usuallly see the top 3 text results pop up, along with a map that features some location pin results like this:īut the thing about location-based search results like this, is how widely they can vary based upon a number of factors. If you’re really not sure – or if you’ve simply never thought to ask the question before – then Local Search Grid is a local SEO tool that could provide you with some valuable insights.Īs an SEO professional, you always want to see your clients show up well in local map rankings. Is your current rank tracking tool giving you a truly complete view of your local search performance? ![]()
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